The source specifies that the data was weighed by U.S. Census 18+. The source does not specify the exact number of Sephora shoppers surveyed. There were a total of 2,655 responses for Sephora and Ulta customers.
Respondents were asked which social media site they visit the most to get information on beauty brands, products, or techniques.
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Leading social media for beauty content among Sephora shoppers in the U.S. 2023
In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.
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CivicScience. (December 19, 2023). Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading social media for beauty information among Sephora consumers in the United States in 2023." Chart. December 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. (2023). Leading social media for beauty information among Sephora consumers in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience. "Leading Social Media for Beauty Information among Sephora Consumers in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2023, /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
CivicScience, Leading social media for beauty information among Sephora consumers in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/ (last visited August 05, 2026)
Leading social media for beauty information among Sephora consumers in the United States in 2023 [Graph], CivicScience, December 19, 2023. [Online]. Available: /statistics/1445379/leading-social-media-for-beauty-content-among-sephora-shoppers-in-the-us/
