The source specifies that the data was weighted by U.S. Census 18+. The sources asked respondents which products they were more keen to buy from luxury brands. Multiple answers were allowed.
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Luxury beauty products consumers are more likely to buy in the U.S. 2025
In 2025, approximately ** percent of U.S. consumers participating in a survey stated that they were more likely to purchase fragrances from a luxury beauty brand. Hair care and facial skincare products ranked second and third, respectively.
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CivicScience. (January 28, 2025). Luxury beauty products consumers are more likely to purchase in the United States in 2025, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/
CivicScience. "Luxury beauty products consumers are more likely to purchase in the United States in 2025, by product type." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/
CivicScience. (2025). Luxury beauty products consumers are more likely to purchase in the United States in 2025, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/
CivicScience. "Luxury Beauty Products Consumers Are More Likely to Purchase in The United States in 2025, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/
CivicScience, Luxury beauty products consumers are more likely to purchase in the United States in 2025, by product type ÌÇÐÄÆƽâ°æ, /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/ (last visited August 04, 2026)
Luxury beauty products consumers are more likely to purchase in the United States in 2025, by product type [Graph], CivicScience, January 28, 2025. [Online]. Available: /statistics/1450867/luxury-beauty-products-consumers-are-more-likely-to-buy-in-the-us/
