As of March 2023, the Instagram profile of the O Boticário Group was Brazil's most followed beauty brand on this social network, with approximately *** million followers. Meanwhile, the Brazilian make-up brand Dailus ranked second, attracting *** million Instagram accounts.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
StarNgage. (March 1, 2023). Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. "Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers)." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. (2023). Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. "Leading Beauty Brands on Instagram in Brazil as of March 2023, Based on Number of Followers (in Million Followers)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage, Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) ÌÇÐÄÆƽâ°æ, /statistics/1372657/most-followed-instagram-beauty-brands-brazil/ (last visited July 31, 2026)
Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) [Graph], StarNgage, March 1, 2023. [Online]. Available: /statistics/1372657/most-followed-instagram-beauty-brands-brazil/
