Cost-to-serve (CTS) is a crucial performance metric that measures how much it costs a business to meet or surpass customer needs. Despite a significant increase in the number of active customers during this period, Nubank maintained its cost-to-serve within a range of *** to *** dollars per customer between 2021 and 2025. As of third quarter of 2025, the cost-to-serve has reached *** dollars per customer.
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Nubank. (November 13, 2025). Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 3rd quarter 2025 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. "Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 3rd quarter 2025 (in U.S. dollars)." Chart. November 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. (2025). Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 3rd quarter 2025 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank. "Monthly Average Cost-to-serve per Active Costumer at Nubank from 1st Quarter 2021 to 3rd Quarter 2025 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2025, /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
Nubank, Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 3rd quarter 2025 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/ (last visited July 26, 2026)
Monthly average cost-to-serve per active costumer at Nubank from 1st quarter 2021 to 3rd quarter 2025 (in U.S. dollars) [Graph], Nubank, November 13, 2025. [Online]. Available: /statistics/1550633/nubank-cost-to-serve-per-customer-quarterly/
