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Customer activity rate of Nubank from 4th quarter 2021 to 3rd quarter 2025

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Source

Release date

November 2025

Region

Brazil, Colombia, Mexico

Survey time period

Q4 2021 to Q3 2025

Supplementary notes

Figures were collected from several publications. 

Activity rate is defined as monthly active customers divided by the total number of customers as of a specific date.

Citation formats

Nubank quarterly customer activity rate 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 26, 2025

Nubank's customer activity rate data demonstrated a consistent pattern of engagement between 2021 and 2025. Starting at **** percent in the fourth quarter of 2021, the activity rate steadily increased, reaching a peak of ** percent in the fourth quarter of 2022. The activity rate dropped slightly in the first quarter of 2023 and remained at the same level in the following quarters, stabilizing at ** percent in the third quarter of 2025.

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Competitors

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