Nubank - statistics & facts
Founded in 2013 and headquartered in Sao Paolo, Nubank is the undisputed leader among digital banks and fintechs in Latin America, operating in Brazil, Mexico, and Colombia. In just over a decade, the digital bank transformed from a startup challenging traditional banks to a regional fintech powerhouse, reshaping banking across the continent. At the end of 2024, Nubank became the largest bank in Latin America by market capitalization - an unprecedented achievement for a digital-only bank in a region historically dominated by traditional financial institutions. Its scale is impressive not just regionally but also globally: With more than 114 million users as of 2024, it ranked among the world's largest digital banks.
