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Value of average online order (AOV) of skincare products from 1st quarter 2024 to 1st quarter 2026 (in U.S. dollars)

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Source

Release date

July 2026

Region

Worldwide

Survey time period

Q1 2024 to Q1 2026

Supplementary notes

The date of release is the date of access.

Citation formats

Quarterly average online order value of skincare products 2024-2026

Published by
Yihan Ma,
Jul 15, 2026

Globally, the average online order value (AOV) of skincare products was at its highest in the third quarter of 2025 at approximately U.S. dollars. In the surveyed time, the average order value was at its lowest during the second quarter of 2024 at roughly U.S. dollars, increasing once again during the second quarter of 2025 at roughly U.S. dollars. The latest data from the first quarter of 2026 shows the AOV at about **** U.S. dollars.

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Topics

Skincare e-commerceCelebrity beauty brandsSephoraBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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