weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates
Method of interview
Online survey
Supplementary notes
Survey question: Have you ever purchased a sustainable fashion product before?
Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)
Citation formats
Consumers who have bought a sustainable fashion item Australia 2023, by generation
In a survey conducted in July 2023 among consumers in Australia regarding sustainable fashion purchasing habits, around ** percent of Generation Z respondents stated they had purchased sustainable fashion products in the past. In contrast, just over a ** of Baby Boomers surveyed indicated the same.
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YouGov. (September 22, 2023). Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. "Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation." Chart. September 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. (2023). Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov. "Share of Consumers Who Have Ever Bought Sustainable Fashion Items in Australia as of July 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2023, /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
YouGov, Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/ (last visited August 01, 2026)
Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation [Graph], YouGov, September 22, 2023. [Online]. Available: /statistics/1416433/australia-consumers-who-bought-sustainable-fashion-items-by-generation/
