| Characteristic | Market share |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
April 2025
More information
Region
Japan
Survey time period
fiscal year 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
based on sales for business in question at companies operating VTuber management offices or projects
Supplementary notes
This research targets those VTubers to whom the following conditions apply:
1) The performer has the appearance of an anime-like avatar, playing the role as a new character that is neither the performer himself or herself nor a two-dimensional character with a setting.
2) The character has both the properties of an influencer and an intellectual property (IP).
The market has been categorized into the following four segments:
1) Livestreaming: profits from advertisement, super chat, and membership via video streaming.
2) Events: profits from selling tickets for live performances, concerts, and other events.
3) Product sales: profits from tangible products and data sales.
4) Business-to-business (B2B): profits from tie-up advertisement and from copyrights and merchandising rights business via IP licenses.
100 Japanese yen equal 0.7 U.S. dollars or 0.61 euros as of June 2025.
Citation formats
