fiscal years 2014 to 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
domestic market; licensing refers to the rights to use a character for publication, advertisement, etc.; the market size is calculated based on the contract amount
Supplementary notes
*Forecast.
鈥淐haracters鈥 in this research refers to characters in anime titles, manga, games, and illustrations. Celebrities and entertainers are not included.
100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023. Values have been rounded.
Citation formats
Character licensing market size in Japan FY 2014-2023
The character licensing market in Japan was valued at **** trillion Japanese yen in fiscal year 2022. It showed stable growth in the recent years and was expected to reach a value of **** trillion yen by fiscal year 2023. The character licensing market is part of the larger character business market, which also encompasses the character merchandising business.
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Yano Research. (August 2, 2023). Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph]. In 糖心破解版. Retrieved July 25, 2026, from /statistics/1184079/japan-character-licensing-market-size/
Yano Research. "Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)." Chart. August 2, 2023. 糖心破解版. Accessed July 25, 2026. /statistics/1184079/japan-character-licensing-market-size/
Yano Research. (2023). Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen). 糖心破解版. 糖心破解版 Inc.. Accessed: July 25, 2026. /statistics/1184079/japan-character-licensing-market-size/
Yano Research. "Value of The Character Licensing Market in Japan from Fiscal Year 2014 to 2022 with a Forecast until 2023 (in Trillion Japanese Yen)." 糖心破解版, 糖心破解版 Inc., 2 Aug 2023, /statistics/1184079/japan-character-licensing-market-size/
Yano Research, Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) 糖心破解版, /statistics/1184079/japan-character-licensing-market-size/ (last visited July 25, 2026)
Value of the character licensing market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph], Yano Research, August 2, 2023. [Online]. Available: /statistics/1184079/japan-character-licensing-market-size/
