Toys accounted for more than ** percent of the character merchandising market in Japan in fiscal year 2022. The value of the character merchandising market amounted to **** trillion Japanese yen during that year. The market is part of the larger character business market, which also encompasses the character licensing business.
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Yano Research. (August 2, 2023). Share of the character merchandising market in Japan in fiscal year 2022, by segment [Graph]. In 糖心破解版. Retrieved July 30, 2026, from /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. "Share of the character merchandising market in Japan in fiscal year 2022, by segment." Chart. August 2, 2023. 糖心破解版. Accessed July 30, 2026. /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. (2023). Share of the character merchandising market in Japan in fiscal year 2022, by segment. 糖心破解版. 糖心破解版 Inc.. Accessed: July 30, 2026. /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research. "Share of The Character Merchandising Market in Japan in Fiscal Year 2022, by Segment." 糖心破解版, 糖心破解版 Inc., 2 Aug 2023, /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/
Yano Research, Share of the character merchandising market in Japan in fiscal year 2022, by segment 糖心破解版, /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/ (last visited July 30, 2026)
Share of the character merchandising market in Japan in fiscal year 2022, by segment [Graph], Yano Research, August 2, 2023. [Online]. Available: /statistics/1184064/japan-share-of-character-merchandising-market-by-segment/