In 2023, the customer lifetime value (LTV) across the beauty and personal care vertical worldwide had grown considerably, according to a study conducted among a sample of merchants specializing in subscription commerce. Compared to the previous year, the average annual revenue beauty and personal care merchants around the world earned per subscriber had increased by some ** percent. At minus two percent, the LTV of home and pets companies had actually decreased in comparison to 2022.
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ReCharge. (January 13, 2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical." Chart. January 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. (2025). Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge. "Year-on-year Change of Annual Customer Lifetime Value (Ltv) of Subscribers Worldwide in 2023, Compared to 2022, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2025, /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
ReCharge, Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical ÌÇÐÄÆƽâ°æ, /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/ (last visited July 28, 2026)
Year-on-year change of annual customer lifetime value (LTV) of subscribers worldwide in 2023, compared to 2022, by vertical [Graph], ReCharge, January 13, 2025. [Online]. Available: /statistics/1173915/year-on-year-change-in-ltv-of-subscribers-by-vertical/
