Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services
Characteristic
LOHAS
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Information on population: Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany
Information on total sample: 2025: 23,075 respondents, representing 71 million people.
Information on target group LOHAS – lifestyle of health and sustainability: 2025: 3,028 respondents, representing 9.33 million people. * LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability. More detailed information on defining this target group is available , on page 17.
Information on methodology available .
Citation formats
Share of people following LOHAS Germany 2025, by goods and services
In 2025, **** percent of LOHAS (lifestyle of health and sustainability) followers in Germany were very willing to spend more money on good nutrition and food, compared to ** percent of the population. The survey was conducted in Germany in 2025 among respondents aged 14 years and older. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. "Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. (2025). Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach. "Share of People following Lohas (Lifestyle of Health and Sustainability) and Willing to Spend More Money on It in Germany in 2025, by Goods and Services." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1263311/lohas-followers-by-goods-and-services-germany/
IfD Allensbach, Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services ÌÇÐÄÆƽâ°æ, /statistics/1263311/lohas-followers-by-goods-and-services-germany/ (last visited July 29, 2026)
Share of people following LOHAS (lifestyle of health and sustainability) and willing to spend more money on it in Germany in 2025, by goods and services [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1263311/lohas-followers-by-goods-and-services-germany/
