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Revenue from FMCG products in online trade in Germany from 2010 to 2024 (in billion euros)

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Source

Release date

May 2025

Region

Germany

Survey time period

2010 to 2024

Supplementary notes

* Projection.

Figures for previous years are based on earlier source reports.

Citation formats

Revenue from FMCG products in online trade in Germany 2010-2024

Published by
T. Ozbun,
Jun 20, 2025

In 2024, German online retailers generated sales of around **** billion euros with goods from the FMCG segment (the FMCG segment includes food, beverages, drugstore and tobacco products). This was an increase compared to the previous year and a continuation of the upwards trend in online retail sales. Online retail sales have especially increased after 2020 due to the coronavirus pandemic.

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