Food retail: best-selling FMCG in Germany 2025| ��ƽ��

Ranking of the most purchased fast moving consumer goods (FMCG) in Germany from 2022 to 2025

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Release date

June 2025

More information

Region

Germany

Survey time period

2022 to 2025

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older, at main residence in the Federal Republic of Germany.

Information on total sample:
2022: 23,015 respondents, representing 70.60 million people

2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people

2025: 23,075 respondents, representing 71 million people

You can find more information on the methodology of the study .

This question was phrased by the source as follows: "Could you please take a look at the food items and products on this list and tell me which of these products you have purchased within the past 14 days?"

Citation formats

The three best-selling fast moving consumer goods (FMCG) in Germany were **. Respondents consistently ranked as the most bought during the timeline shown.

The food chain

This ranking points towards the oft-repeated prevalence of processed foods and sugar-filled snacks in the modern diet, though pasta and organic fruit and vegetables were leading the ranking. In 2025, German consumers shopped at various locations for FMCG products, though most frequently at . However, grocery shopping has become more convenient than ever, due to the expansion of online food retail, with rapidly growing revenue, as well as the increasingly frequent use of online delivery services.

FMCG empires

FMCG as such simply means products that consumers need and buy on a daily or regular basis. Therefore, the market is huge, with a several well-known large companies dominating the business. Based on recent figures, the leading FMCG brands in the world were **** and**.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.