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Leading factors considered by back-to-school shoppers deciding where to shop for school supplies in the United States 2023

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Source

In cooperation with
Release date

August 2023

Region

United States

Survey time period

2023

Number of respondents

687 respondents

Age group

18 years and older

Special properties

elementary/college school items purchases including supplies, apparel, or snacks

Supplementary notes

This question was phrased by the source as follows: "How do you decide where to shop for school supplies? Select all that apply."

Multiple answers were possible.

Citation formats

How consumers decide where to shop for school supplies in the U.S. 2023

Published by
F. Watty,
Sep 8, 2023
In 2023, more than half of back-to-school shoppers in the United States said the price point helped them decide where to shop for school supplies, making it the leading factor considered by consumers. A considerable share of respondents also kept the availability of items and any potential discounts in mind too.
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Elementary schools in the United StatesColleges and universities in the United StatesThe cost of college in the United StatesEducation in CanadaStudent loan debt in the United States
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