| Characteristic | Online only | Both online and in brick-and-mortar shops | In brick-and-mortar/physical shops only |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
December 2023
More information
Region
Hong Kong
Survey time period
November 9 to 30, 2023
Number of respondents
2,813 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.
Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"
194 respondents aged between 16 and 24 years, 997 respondents aged between 25 and 34 years, 991 respondents aged between 35 and 44 years, 398 respondents aged between 45 and 54 years, 233 respondents aged 55 years and above.
Percentages may not total 100 due to rounding.
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