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Distribution of conversions on health and beauty e-commerce websites in the United States in 2022, by device

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Source

Release date

August 2023

Region

United States

Survey time period

January 1 to December 31, 2022

Supplementary notes

Survey analyzed 161 billion page views and 35 billion site visits across nine different industries.

Date of release is the date of access.

Citation formats

Conversion distribution of health and beauty websites in the U.S. 2022, by device

Published by
Yihan Ma,
Aug 8, 2023
In 2022, in the United States, the conversion rate of health and beauty e-commerce websites varied depending on the device used. The highest conversion rate was generated from mobile phones, which was slightly over ** percent. Tablets had the lowest conversion rate, at roughly *** percent.
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