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Most popular search categories on TikTok in Southeast Asia as of October 2022

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Sources

Release date

January 2023

Region

Asia

Survey time period

October 2022

Number of respondents

2,955 respondents

Special properties

among users in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam

Supplementary notes

Original question: "Which of the following products or services have you used TikTok for? I have used TikTok to discover/search for information related to..."

Number of respondents:
Indonesia: n=773
Malaysia: n=490
Philippines: n=405
Singapore: n=221
Thailand: n=581
Vietnam: n=485

Citation formats

Leading TikTok search categories SEA 2022

Published by Thuy D., Jul 10, 2023
In a survey conducted across six Southeast Asian countries in October 2022, 59 percent of the respondents stated to have used TikTok to search for places to eat or drink. Travel recommendations and cooking recipes were the second and third most popular search categories among the surveyed users of the short-form video platform.
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