| Characteristic | Indonesia | Malaysia | Philippines | Singapore | Thailand | Vietnam |
|---|---|---|---|---|---|---|
| Places to eat/drink | 53% | 64% | 60% | 78% | 40% | 59% |
| Travel recommendations | 49% | 47% | 49% | 61% | 33% | 52% |
| Recipes to cook | 55% | 47% | 61% | 45% | 43% | 46% |
| Fashion trends | 56% | 57% | 54% | 69% | 48% | 54% |
| Movie/TV show recommendations | 54% | 60% | 59% | 48% | 49% | 54% |
| Clothes/apparel | 46% | 61% | 67% | 57% | 37% | 47% |
| Beauty products | 44% | 48% | 67% | 46% | 56% | 51% |
| Recreational activities/events | 44% | 43% | 54% | 36% | 32% | 49% |
| Fashion accessories | 50% | 51% | 66% | 51% | 41% | 61% |
| Home-related products | 30% | 43% | 48% | 38% | 25% | 36% |
| Others | 7% | 13% | 15% | 7% | 10% | 12% |
Download
Source
Sources
Release date
January 2023
More information
Region
Asia
Survey time period
October 2022
Number of respondents
2,955 respondents
Supplementary notes
Original question: "Which of the following products or services have you used TikTok for? I have used TikTok to discover/search for information related to..."
Number of respondents:
Indonesia: n=773
Malaysia: n=490
Philippines: n=405
Singapore: n=221
Thailand: n=581
Vietnam: n=485
Citation formats
