According to a survey conducted by in May 2023, ** percent of female respondents in China stated to have previously bought a product because it was endorsed by an influencer. Across all surveyed markets in the Asia-Pacific region, female respondents were more likely than male respondents to have purchased influencer-endorsed products.
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Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in The Asia-pacific Region as of May 2023, by Country or Territory and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender ÌÇÐÄÆƽâ°æ, /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/ (last visited August 05, 2026)
Share of people who have purchased a product endorsed by an influencer in the Asia-Pacific region as of May 2023, by country or territory and gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1394098/apac-influencers-impact-on-purchasing-by-country-and-gender/
