APAC: most followed Instagram accounts 2023| ��ƽ��

Most followed Instagram accounts from the Asia-Pacific region as of June 2023 (in million followers)

Characteristic	Number of followers in millions
Virat Kohli - @virat.kohli	253.1
Lisa Manoban - @lalalalisa_m	95
Priyanka Chopra Jonas - @priyankachopra	88
Shraddha Kapoor - @shraddhakapoor	81.2
Jennie Kim - @jennierubyjane	79.8
Alia Bhatt - @aliaabhatt	77.8
Narendra Modi - @narendramodi	75.9
Neha Kakkar - @nehakakkar	74.3
Deepika Padukone - @deepikapadukone	74.3
Jisoo Kim - @sooyaaa__	73.8
BTS - @bts.bighitofficial	73.6
Katrina Kaif - @katrinakaif	73.3
Rosé Park - @roses_are_rosie	72.5
Raffi Ahmad, Nagita Slavina - @raffinagita1717	69.8
Jacqueline Fernandez - @jacquelinef143	66.9
Akshay Kumar - @akshaykumar	64.8
Anushka Sharma - @anushkasharma	64.3
Salman Khan - @beingsalmankhan	62.3
Kim Taehyung (V) - @thv	60.1
Disha Patani - @dishapatani	58.2
Chris Hemsworth - @chrishemsworth	56.9
Blackpink - @blackpinkofficial	55.9

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Release date

June 2023

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Region

Asia, APAC

Survey time period

as of June 19, 2023

Supplementary notes

The source does not provide a date of publication. Date given here is the access date.

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As of June 2023, Virat Kohli, an Indian cricketer, had the most followed Instagram account among individuals from the Asia-Pacific region, with over 253 million followers. Chris Hemsworth, an Australian actor, enjoyed the largest following among Australians, with approximately 57 million Instagram followers.

Instagram influencers in the Asia-Pacific region

Instagram influencers have established a strong presence in the Asia-Pacific region, contributing to the platform's growing popularity and influence. Considered one of the greatest batsmen in cricket history, Virat Kohli, the most followed person on Instagram in the APAC region, has played a crucial role in India's sports achievements. In 2023, he was among the most expensive players of the Indian Premier League, with his salary amounting to 150 million Indian rupees. Among the other prominent Instagram trendsetters in the APAC region are members of Blackpink, a popular South Korean girl group. In 2022, Blackpink sold over 2.8 million album copies, solidifying their position as one of the most successful and popular K-pop bands, despite having released fewer albums than other groups in a similar timeframe.

Instagram as a part of the social medial landscape

Instagram has experienced significant usage and popularity in the Asia-Pacific region, becoming the preferred social media platform for Asian influencers, with over 38 percent of influencers in the region utilizing the platform. As of January 2023, China displayed a significant online presence with an estimated 1.03 billion active social media users, clearly surpassing other markets in the Asia-Pacific region in terms of social media engagement. Following China, India and Indonesia secured second and third positions, respectively, with 467 million and 167 million active social media users. As mobile internet usage and smartphone ownership continue to rise in the Asia-Pacific region, Instagram is expected to further expand its user base and solidify its position as a dominant social media platform in the region.