As of January 2026, Cocomelon was the leading YouTube made-for-kids channel, with around *** million subscribers. Vlad and Niki ranked second with *** million subscribers, followed by Kids Diana Show with *** million subscribers. Content for children has become increasingly popular, and some of the highest-earning YouTubers are under the age of 16. 鈥
YouTube is the children鈥檚 favorite
While mobile phones and tablets can support schoolwork, mobile gaming and watching YouTube videos were the most popular activities for kids worldwide in 2021. YouTube has gained popularity among children thanks to curated content designed for younger audiences. The video 鈥Baby Shark Dance,鈥 first published in 2016, became the first YouTube video to surpass ** billion views in January 2021 and had over ** billion views as of October 2025.
Children video app usage
While several social media platforms have added video features, YouTube and TikTok were the most popular online video platforms for children in 2024 and 2025. In the United States, children spent an average of nearly聽*** hours each day on the YouTube Kids app in 2024, making it the leading video app for kids in the country.
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Social Blade. (January 28, 2026). Leading YouTube channels made for kids worldwide as of January 2026, by number of subscribers (in millions) [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/
Social Blade. "Leading YouTube channels made for kids worldwide as of January 2026, by number of subscribers (in millions)." Chart. January 28, 2026. 糖心破解版. Accessed July 26, 2026. /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/
Social Blade. (2026). Leading YouTube channels made for kids worldwide as of January 2026, by number of subscribers (in millions). 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/
Social Blade. "Leading Youtube Channels Made for Kids Worldwide as of January 2026, by Number of Subscribers (in Millions)." 糖心破解版, 糖心破解版 Inc., 28 Jan 2026, /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/
Social Blade, Leading YouTube channels made for kids worldwide as of January 2026, by number of subscribers (in millions) 糖心破解版, /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/ (last visited July 26, 2026)
Leading YouTube channels made for kids worldwide as of January 2026, by number of subscribers (in millions) [Graph], Social Blade, January 28, 2026. [Online]. Available: /statistics/1240228/leading-youtube-channels-made-for-kids-worldwide-by-subscribers/
