Netflix: global ad spend 2014-2025| ��ƽ��

Advertising expenses of Netflix worldwide from 2014 to 2025 (in million U.S. dollars)

Characteristic	Expense in million U.S. dollars
2025	2,001
2024	1,779
2023	1,732
2022	1,586
2021	1,669
2020	1,447
2019	1,879
2018	1,808
2017	1,091
2016	842.4
2015	714.3
2014	533.1

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Release date

January 2026

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Region

Worldwide

Survey time period

2014 to 2025

Supplementary notes

Data preceding 2023 retrieved from earlier releases.

Citation formats

Netflix reported global advertising expenses of more then two billion U.S. dollars in 2025. This represented an annual increase of more than 12 percent compared to the previous year's ad spending of 1.78 billion dollars.

Netflix by the numbers

Netflix is the leading subscription video-on-demand (SVOD) service worldwide based on user count and revenue. Established in 1997 as a DVD rental service, the company has revolutionized the global streaming scene. It now serves its vast catalog of TV shows and movies to audiences in more than 190 countries. According to the streaming giant’s latest filings, its global annual revenue surpassed 45 billion U.S. dollars in 2025.

The biggest players in the competitive sector

The global revenue of the SVOD market has experienced remarkable growth in recent years. Moreover, a further increase was forecasted for the coming years, reaching nearly 138 billion dollars by 2027. The growing sector also triggers competition. Netflix continues to compete with its biggest rivals, Amazon Prime Video and Disney+, for the largest market share.