Daniel Slotta
Research expert covering Greater China
BuzzFeed Inc. - statistics & facts
Once an internet powerhouse built on the success of several ventures, BuzzFeed is now struggling to survive. Launched in 2006, the website gained enormous popularity by tailoring viral content on entertainment and pop culture, capitalizing on the interaction between online news media and social platforms. Recognized for its quizzes and "listicles," it established its BuzzFeed News division in 2011 and launched the food-focused video series Tasty in 2016, achieving significant milestones throughout the decade. Despite acquiring further enterprises, BuzzFeed was caught in the downward vortex of the online news media industry, struggling to hold its sinking market valuation and redefine its once industry-leading content in an uncertain and murky digital landscape.
