| Characteristic | Advertising | Content | Commerce and other |
|---|---|---|---|
| 2023 | 115.62 | 83.64 | 53.42 |
| 2022 | 166.93 | 121.54 | 54.08 |
| 2021 | 205.79 | 130.2 | 61.57 |
| 2020 | 149.7 | 119.85 | 51.77 |
| 2019 | 128.44 | 150.88 | 38.61 |
| 2018 | 106.28 | 177.06 | 23.92 |
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Source
Source
Release date
March 2024
More information
Region
Worldwide
Survey time period
2018 to 2023
Supplementary notes
Advertising revenues consist primarily of payments received from advertisers for ads distributed against our editorial and news content, including display, pre-roll, and mid-roll video products sold directly to brands and also programmatically. Buzzfeed distributes these ad products across owned and operated sites as well as third-party platforms, primarily Facebook, YouTube, and Apple News.
Content revenues consist primarily of payments received from clients for custom assets, including both long-form and short-form content, from branded quizzes to Instagram takeovers to sponsored content. Revenues for film and TV projects produced by BuzzFeed Studios and Complex Networks are also included here.
Commerce revenues consist primarily of affiliate commissions earned on transactions initiated from Buzzfeed's editorial shopping content. Revenues from experiential and product licensing businesses are also included here.
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