Wet wipes were the fastest growing product category of children's goods in Russia in terms of online sales in physical terms. In 2022, the sales volume of wet wipes on the internet grew by over ** percent compared to the previous year. Viscous baby food was the segment that recorded the most significant decline in e-commerce revenue, at nearly ** percent year-over-year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
NielsenIQ. (March 27, 2023). Growth in online sales volume of children's products in Russia in 2022, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1383688/products-for-children-online-sales-growth-by-segment/
NielsenIQ. "Growth in online sales volume of children's products in Russia in 2022, by segment." Chart. March 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1383688/products-for-children-online-sales-growth-by-segment/
NielsenIQ. (2023). Growth in online sales volume of children's products in Russia in 2022, by segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1383688/products-for-children-online-sales-growth-by-segment/
NielsenIQ. "Growth in Online Sales Volume of Children's Products in Russia in 2022, by Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2023, /statistics/1383688/products-for-children-online-sales-growth-by-segment/
NielsenIQ, Growth in online sales volume of children's products in Russia in 2022, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1383688/products-for-children-online-sales-growth-by-segment/ (last visited July 27, 2026)
Growth in online sales volume of children's products in Russia in 2022, by segment [Graph], NielsenIQ, March 27, 2023. [Online]. Available: /statistics/1383688/products-for-children-online-sales-growth-by-segment/