Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.
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Baby products' customer distribution in Russia 2021, by age and store type
As the study findings revealed, traditional retail stores were more popular among Russians for purchasing baby products than online stores. Population aged from 30 to 44 years were the most active consumers of such products in both types of stores. Over **** of respondents who were older than 60 years stated that they shopped for children’s goods through the internet.
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Deloitte. (June 25, 2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store." Chart. June 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. (2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of Customers in The Baby and Children's Products Market in Russia in 2021, by Age Group and Type of Store." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2021, /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte, Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store ÌÇÐÄÆƽâ°æ, /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/ (last visited August 05, 2026)
Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store [Graph], Deloitte, June 25, 2021. [Online]. Available: /statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
