The figures are based on data from 32 stores of goods for children, included in the top 1,000 Russian online retailers by number of orders in 2020.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.
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Children's goods e-commerce growth in Russia 2021, by indicator
In 2021, Russians made more online orders for baby products compared to the previous year, yet they paid less for each order made. The sales revenue in that e-commerce segment increased by ** percent compared to 2020.
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Data Insight (RU). (June 23, 2022). Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1079227/children-goods-e-commerce-development-in-russia/
Data Insight (RU). "Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator." Chart. June 23, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1079227/children-goods-e-commerce-development-in-russia/
Data Insight (RU). (2022). Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1079227/children-goods-e-commerce-development-in-russia/
Data Insight (RU). "Year-over-year Growth Rate of The Children's Goods Online Market in Russia in 2021, by Key Indicator." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jun 2022, /statistics/1079227/children-goods-e-commerce-development-in-russia/
Data Insight (RU), Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator ÌÇÐÄÆÆ½â°æ, /statistics/1079227/children-goods-e-commerce-development-in-russia/ (last visited July 22, 2026)
Year-over-year growth rate of the children's goods online market in Russia in 2021, by key indicator [Graph], Data Insight (RU), June 23, 2022. [Online]. Available: /statistics/1079227/children-goods-e-commerce-development-in-russia/