Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Russia: average spending on baby products 2021, by age and store type
Despite the fact that the likelihood of shopping for children's goods offline was greater than through the internet for customers of all ages in Russia, an average spending on such items was greater when shopping online. Furthermore, the survey revealed that the mean online receipt increased with age and measured at *** thousand Russian rubles for customer over 60 year old.
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Deloitte. (June 25, 2021). Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. "Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles)." Chart. June 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. (2021). Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte. "Average Receipt in Online and Offline Stores for Baby and Children's Products in Russia in 2021, by Age Group (in Russian Rubles)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2021, /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
Deloitte, Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) ÌÇÐÄÆƽâ°æ, /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/ (last visited August 03, 2026)
Average receipt in online and offline stores for baby and children's products in Russia in 2021, by age group (in Russian rubles) [Graph], Deloitte, June 25, 2021. [Online]. Available: /statistics/1060965/baby-children-goods-buyer-spending-by-age-and-store-russia/
