E-commerce accounted for over ** percent of the total revenue from baby diaper sales in Russia in 2022, which was the largest share among the presented segments of children's products. The lowest shares of online sales were recorded for jelly for children and dairy food for babies.
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NielsenIQ. (March 27, 2023). Share of e-commerce in children's products sales revenue in Russia in 2022, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. "Share of e-commerce in children's products sales revenue in Russia in 2022, by segment." Chart. March 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. (2023). Share of e-commerce in children's products sales revenue in Russia in 2022, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ. "Share of E-commerce in Children's Products Sales Revenue in Russia in 2022, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2023, /statistics/1383679/products-for-children-online-sales-share-by-segment/
NielsenIQ, Share of e-commerce in children's products sales revenue in Russia in 2022, by segment ÌÇÐÄÆƽâ°æ, /statistics/1383679/products-for-children-online-sales-share-by-segment/ (last visited July 25, 2026)
Share of e-commerce in children's products sales revenue in Russia in 2022, by segment [Graph], NielsenIQ, March 27, 2023. [Online]. Available: /statistics/1383679/products-for-children-online-sales-share-by-segment/
