The ranking is based on the largest Russian retailers engaged in online and offline sales. Retailers were assessed based on the following criteria: customer experience, interaction with technology, order receipt, and finance. For more information on the methodology please visit .
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Omnichannel performance ranking of children's goods retailers in Russia 2021
Detsky Mir was the leading retailer of children's goods in Russia in 2021 by overall omnichannel performance, scoring points. It was followed by Dochki-Sinochiki, which scored points. The retailers were evaluated by such indicators as customer experience, interaction with technology, order receipt, and finance.
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Data Insight (RU). (November 19, 2021). Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/
Data Insight (RU). "Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points)." Chart. November 19, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/
Data Insight (RU). (2021). Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/
Data Insight (RU). "Ranking of Major Children's Goods Retailers in Russia in 2021, by Omnichannel Performance (in Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2021, /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/
Data Insight (RU), Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points) ÌÇÐÄÆƽâ°æ, /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/ (last visited August 03, 2026)
Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points) [Graph], Data Insight (RU), November 19, 2021. [Online]. Available: /statistics/1207704/performance-ranking-of-children-goods-retailers-in-russia/
