The original question of the survey stated the following: "What categories of baby and children’s products did you buy online in the past six months?"
Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers
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Share of e-shoppers of baby products in Russia 2021, by product
The most in-demand products in the baby and children's goods market of Russia were games and toys, with more than of survey respondents purchasing such products through the internet in 2021. Another ** percent of participants bought children's clothing and footwear in online stores over the past six months.
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Deloitte. (June 25, 2021). Share of customers buying baby and children's products online in Russia in 2021,by product category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. "Share of customers buying baby and children's products online in Russia in 2021,by product category." Chart. June 25, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. (2021). Share of customers buying baby and children's products online in Russia in 2021,by product category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte. "Share of Customers Buying Baby and Children's Products Online in Russia in 2021,by Product Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Jun 2021, /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/
Deloitte, Share of customers buying baby and children's products online in Russia in 2021,by product category ÌÇÐÄÆÆ½â°æ, /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/ (last visited August 04, 2026)
Share of customers buying baby and children's products online in Russia in 2021,by product category [Graph], Deloitte, June 25, 2021. [Online]. Available: /statistics/1061074/baby-children-goods-e-buyer-share-by-product-russia/