Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.
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Key criteria for choosing children toys and games in Russia 2021
When deciding on toy and game purchase for children, roughly of Russians paid attention to product quality and safety of use in 2021. More than * of survey participants also mentioned that the toy should be liked by children to buy that product.
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Deloitte. (June 25, 2021). Characteristics important to customers when choosing toys and games for babies and children in Russia in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/
Deloitte. "Characteristics important to customers when choosing toys and games for babies and children in Russia in 2021." Chart. June 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/
Deloitte. (2021). Characteristics important to customers when choosing toys and games for babies and children in Russia in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/
Deloitte. "Characteristics Important to Customers When Choosing Toys and Games for Babies and Children in Russia in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2021, /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/
Deloitte, Characteristics important to customers when choosing toys and games for babies and children in Russia in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/ (last visited August 06, 2026)
Characteristics important to customers when choosing toys and games for babies and children in Russia in 2021 [Graph], Deloitte, June 25, 2021. [Online]. Available: /statistics/1061162/key-criteria-for-selecting-baby-children-toys-and-games/
