| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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April 2023
Indonesia
March 2023
1,014 respondents
among Gen Z and Millennial Muslim consumers
Online survey
Original survey question: "When talking about personal care/beauty products on the market, please indicate which things are important to you when choosing these products using a scale of 1 to 7 where 1 means not important to 7 means very important. (Choose one answer)"
The presented values are Top 2 Box values calculated from a 7-point Likert scale. The survey question was set out on a Likert scale with scores ranging from 1 ("not important) to 7 ("very important"). The T2B values were obtained by adding the values of the top two scores (sum of the share of respondents who chose scores 7 and 6) of each answer.
