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Most important considerations in buying food products for Muslim consumers in Indonesia as of March 2023

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Source

Release date

April 2023

Region

Indonesia

Survey time period

March 2023

Number of respondents

1,014 respondents

Special properties

among Gen Z and Millennial Muslim consumers

Method of interview

Online survey

Supplementary notes

Original survey question: "When talking about food products on the market, please indicate which things are important to you when choosing these products using a scale of 1 to 7 where 1 means not important to 7 means very important. (Choose one answer)"

The presented values are Top 2 Box values calculated from a 7-point Likert scale. The survey question was set out on a Likert scale with scores ranging from 1 ("not important) to 7 ("very important"). The T2B values were obtained by adding the values of the top two scores (sum of the share of respondents who chose scores 7 and 6) of each answer.

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Most influencing factors in buying food products for Muslim consumers Indonesia 2023

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