Original questions:
"Which best describes how you have researched the following categories over the last three months?"
"Which best describes how you have purchased the following categories over the last three months?"
Figures may not add up to 100 due to rounding.
Citation formats
Product searches and purchases Indonesia 2022, by category and channel
According to a survey on consumer behavior conducted in Indonesia in 2022, omnichannel shopping was prevalent across all categories observed. The same survey found that ** percent of the respondents had tried new digital shopping methods.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (October 17, 2022). Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/
McKinsey & Company. "Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel." Chart. October 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/
McKinsey & Company. (2022). Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/
McKinsey & Company. "Product Searches and Purchases in The Last Three Months among Consumers in Indonesia as of August 2022, by Category and Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2022, /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/
McKinsey & Company, Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel ÌÇÐÄÆƽâ°æ, /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/ (last visited August 05, 2026)
Product searches and purchases in the last three months among consumers in Indonesia as of August 2022, by category and channel [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: /statistics/1366805/indonesia-product-searches-and-purchases-by-category-and-channel/
