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Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022

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Sources

Release date

June 2022

Region

Worldwide

Survey time period

Q1 2022

Special properties

iOS and Android apps, in-app purchase events within 30 days from installation

Supplementary notes

Subscription apps recording a minimum of 3,000 installs per month

Citation formats

Apps global conversion rate for purchases and subscriptions Q1 2022

Published by
Christy Tila,
Jul 19, 2022

During the first quarter of 2022, the conversion rate among install-to-purchase subscription non-gaming app users was of *** percent. Non-gaming apps conversion rate in the case of install-to-subscribe was lower, at *** percent. In the case of mobile gaming apps, subscription is often not the main monetization model applied by publishers: install-to subscribe conversion rates for gaming apps was recorded at *** percent in the first quarter of 2022, while install-to-purchase conversion rates were at *** percent.

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Topics

Subscription appsMobile app usageApp storesMobile app monetizationGaming monetization
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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