The source does not provide an exact survey date. The date provided is the publication date.
According to the source: "The average engagement rate for these TikTok accounts was calculated in this way: (likes + comments + shares + saves) / views for the last 30 videos."
Citation formats
Global average TikTok engagement 2023, by number of followers
As of April 2023, the average engagement rate of content creators and accounts with over ** million followers on TikTok was approximately **** percent. In comparison, creators and TikTok accounts with lower follower counts reported lower average engagement rates - with accounts counting between *** thousand and *** thousand followers having an average engagement rate of **** percent as of the examined month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Influencer Marketing Factory. (April 19, 2023). Average global TikTok account engagement rate as of April 2023, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. "Average global TikTok account engagement rate as of April 2023, by number of followers." Chart. April 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. (2023). Average global TikTok account engagement rate as of April 2023, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory. "Average Global Tiktok Account Engagement Rate as of April 2023, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2023, /statistics/1409740/tiktok-average-engagement-by-followers/
The Influencer Marketing Factory, Average global TikTok account engagement rate as of April 2023, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/1409740/tiktok-average-engagement-by-followers/ (last visited July 27, 2026)
Average global TikTok account engagement rate as of April 2023, by number of followers [Graph], The Influencer Marketing Factory, April 19, 2023. [Online]. Available: /statistics/1409740/tiktok-average-engagement-by-followers/
