Mobile games offering one-time in-app payments remained the leading monetization model on the Apple App Store for the examined period. However, the number of mobile gaming apps offering subscriptions to iOS users in the United States has experienced a constant increase, growing by almost ** percent year-over-year in 2020. Between 2017 and 2020, non-gaming apps on iOS have increasingly adopted the recurring in-app payments model, signifying that consumers' attitude towards in-app purchases might be shifting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sensor Tower, & Mobile Marketing Reads. (March 17, 2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, und Mobile Marketing Reads. "Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency." Chart. March 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, Mobile Marketing Reads. (2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, and Mobile Marketing Reads. "Distribution of In-app Purchases (Iaps) in Leading Gaming Ios Apps in The United States from 2017 to 2020, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2021, /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower & Mobile Marketing Reads, Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1232709/us-mobile-gaming-iaps-by-frequency/ (last visited July 14, 2026)
Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph], Sensor Tower, & Mobile Marketing Reads, March 17, 2021. [Online]. Available: /statistics/1232709/us-mobile-gaming-iaps-by-frequency/
