According to a study of iOS users in the United States, social video app TikTok saw an increase of approximately ** percent in the size of its weekly active Gen Z audience between June and September 2021. Chat app Messenger saw a growth of percent among U.S. users aged between 18 and 25 in the examined period. By comparison, the Reddit app lost ** percent of weekly active users among the 'zoomers' demographic in the U.S.
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Measure Protocol. (February 18, 2022). Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. "Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021." Chart. February 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. (2022). Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol. "Growth of Active Gen Z Weekly Users for Leading Social Media Apps in The United States between June 2021 and September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2022, /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
Measure Protocol, Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/ (last visited July 25, 2026)
Growth of active Gen Z weekly users for leading social media apps in the United States between June 2021 and September 2021 [Graph], Measure Protocol, February 18, 2022. [Online]. Available: /statistics/1292445/us-gen-z-weekly-users-growth-social-media-apps/
