In 2024, gaming company Roblox Corporation spent approximately 45.4 million U.S. dollars on advertising, the company's highest ad spend yet. Whereas many industries and the related advertising and marketing budgets were affected by the global coronavirus pandemic in 2020, the gaming industry was one of the few industries that grew during the period.
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Roblox. (February 18, 2025). Advertising expenditure of Roblox Corporation from 2020 to 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1377022/roblox-ad-expense/
Roblox. "Advertising expenditure of Roblox Corporation from 2020 to 2024 (in million U.S. dollars)." Chart. February 18, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1377022/roblox-ad-expense/
Roblox. (2025). Advertising expenditure of Roblox Corporation from 2020 to 2024 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1377022/roblox-ad-expense/
Roblox. "Advertising Expenditure of Roblox Corporation from 2020 to 2024 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Feb 2025, /statistics/1377022/roblox-ad-expense/
Roblox, Advertising expenditure of Roblox Corporation from 2020 to 2024 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1377022/roblox-ad-expense/ (last visited July 15, 2026)
Advertising expenditure of Roblox Corporation from 2020 to 2024 (in million U.S. dollars) [Graph], Roblox, February 18, 2025. [Online]. Available: /statistics/1377022/roblox-ad-expense/