| Characteristic | Estimated utilization of each dollar spent on Roblox |
|---|---|
| Developer - Developer Exchange | 25% |
| Developer - Engagement-based Payouts (EBP) | 3% |
| App stores & payment processing fees | 22% |
| Platform hosting and support | 18% |
| Platform investment | 15% |
| Roblox | 17% |
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July 2025
Worldwide
July 2025
App Stores & Payment Processing Fees
This reflects the processing payment fees related to all purchases of Robux. These fees are paid directly to Apple (iOS), Google and Amazon (Android), and Microsoft (Xbox and Microsoft Store). These costs also include processing fees associated with other payment methods, such as credit card or PayPal, as well as costs associated with the sale of our prepaid cards.
Platform Hosting & Support
These costs relate to Roblox's maintenance of the servers that all Roblox experiences use, as well as platform-wide customer support, user and experience moderation, and user acquisition.
Platform Investment
These costs relate to future-looking investments in the Roblox platform and ongoing research & development.
Roblox Share
Roblox uses this percentage to cover ongoing services and operating costs.
Developer Share – Developer Exchange
This percentage is the experience owner's earnings based on transactions, before any developer spending on the Roblox platform. A developer's earnings share may differ. Eligible developers may cash out through our Developer Exchange program at an exchange rate determined by Roblox.
Developer Share – Engagement-based Payouts (EBP)
Developers also get extra Robux for simply building an engaging experience. Roblox calculates payout based on the share of time a Premium subscriber spends in your experience. These engagement-based payouts happen automatically as a way to reward engaging experiences. This percentage reflects our platform average, though the actual percent of earnings from EBP may vary from experience to experience based on the engagement level in the experience.
