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As of January 2023, the most popular blog in Sweden was UNDERBARACLARA, described as Sweden's largest blog for those who like feminism and crooked country roads. UNDERBARACLARA had over 185 thousand visitors in the past seven days, followed by Elsa Billgren, with over 134 thousand views in the past week.

What digital content do Swedish Swedes read?

A survey conducted in 2019 showed that seven percent of Swedish respondents were reading blogs daily and 49 percent were reading blogs in general. By contrast, 37 percent were reading newspapers online daily and three percent were reading e-books or audio books daily that year.

Blogs by size

Blogging became an influencing platform in the past few years. Bloggers have been divided into micro influencers and macro influencers. The minimum views that micro influencers received in Sweden in 2020 were five thousand, while macro influencers got ten thousand views minimum. In addition, the average minimum income that micro influencers received that year was roughly 2.5 thousand Swedish kronor. Macro influencers received 20 thousand Swedish kronor minimum and icons were receiving 40 thousand Swedish kronor in 2020.