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Share of online purchases in Sweden in 2022, by product category and decade of birth

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Sources

Release date

October 2022

Region

Sweden

Survey time period

2022

Number of respondents

3,129 respondents

Age group

16 years and older

Special properties

consumers who have shopped online in the past year

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Online shopping in Sweden 2022, by category and birth year

Published by
Yihan Ma,
Mar 16, 2023
In Sweden, younger generations purchased more online in comparison to older generations. This trend could be due to the fact that they are more familiar with technology and e-commerce than those born in the early to mid-1900s. As an example, in 2022, Swedes born in the 80s were the most likely to buy Christmas presents via the internet. Around half of them bought these products online, compared to only ** percent of people born in the 2000s. Fashion was the most purchased category by shoppers who grew up in the 2000s.
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