| Characteristic | Mainland China | Hong Kong |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
In cooperation with
KPMG
Release date
January 2023
More information
Region
China, Hong Kong
Survey time period
June 2022
Number of respondents
2,653 respondents
Age group
18-25 years
Special properties
among residents in China's eight cities*
Method of interview
Questionnaire
Supplementary notes
*According to the source, the eight cities are Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, Wuhan, and Hong Kong.
** Major e-commerce platforms included Tmall, JD.com, and Amazon.
*** Other e-commerce platforms included VIP.com, Pinduoduo, KAOLA, ASOS, and ZALORA.
Generation Z consumers are those between the ages of 18 and 25. Of all respondents, 33 percent are Gen-Z.
Percentage points under 100 percent are probably due to rounding.
Citation formats
