This question was phrased by the source as follows: "What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)"
Among a total of 2,506 survey respondents, 1,533 were women and 973 were men.
Citation formats
Key factors affecting decisions to purchase luxury goods in Hong Kong 2024, by gender
According to a survey conducted by in July 2024, practicality was the primary factor influencing luxury goods purchases for Hong Kong shoppers. Around ** percent of female respondents and ** percent of male respondents highlighted its importance in their purchasing decisions.
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Rakuten Insight. (September 3, 2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. (2024). Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight. "Main Factors Affecting Decisions to Purchase Luxury Goods among Hong Kong Consumers as of July 2024, by Consumer Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
Rakuten Insight, Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender ÌÇÐÄÆƽâ°æ, /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/ (last visited August 04, 2026)
Main factors affecting decisions to purchase luxury goods among Hong Kong consumers as of July 2024, by consumer gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1493829/hong-long-key-factors-influencing-luxury-goods-purchases-by-gender/
