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Share of subscribers who were likely to keep selected subscription video-on-demand services in the United States from 2021 to 2023

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Source

Release date

October 2023

Region

United States

Survey time period

2021, 2022, July 7 to 16, 2023

Number of respondents

2,011 respondents

Age group

18-54 years

Special properties

users of TV Time app; subscribers of the certain platform very likely and likely keeping respective platform

Supplementary notes

Respondents count and age may differ from the previous survey periods in 2021 and 2022.

Citation formats

Likelihood to keep selected SVOD services in the U.S. 2021-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 3, 2023

A 2023 survey found that Amazon Prime Video and Hulu were the SVOD services in the U.S. consumers would most likely keep, with ** percent of respondents stating to plan to hold on to these platforms. Netflix saw the highest decline in the share of subscribers agreeing to keep this service compared with the previous years, while the shares of Apple TV+ and Peacock subscribers remaining loyal increased.

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