In 2022, Mama was the leading FMCG brand among consumers in Thailand, with the highest household penetration rate of **** percent. Lays came second with a household penetration rate of **** percent in Thailand.
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Kantar. (June 29, 2022). Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. "Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration." Chart. June 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. (2022). Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar. "Leading Fast-moving Consumer Goods (Fmcg) Brands in Thailand in 2022, by Rate of Household Penetration." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2022, /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
Kantar, Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration ÌÇÐÄÆƽâ°æ, /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/ (last visited August 01, 2026)
Leading fast-moving consumer goods (FMCG) brands in Thailand in 2022, by rate of household penetration [Graph], Kantar, June 29, 2022. [Online]. Available: /statistics/1349838/thailand-top-fmcg-brands-by-household-penetration/
