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Most chosen FMCG brands in the Philippines in 2017, by penetration rate

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Source

Release date

June 2018

Region

Philippines

Survey time period

2017

Number of respondents

23 million households

Special properties

figures based on shopper decisions

Method of interview

Online survey

Supplementary notes

Penetration rate refers to the percentage of global population buying the brand at least once.

Citation formats

Most chosen FMCG brands Philippines 2017 by penetration rate

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2019
The statistic shows the results of a survey about the most chosen FMCG brands in the Philippines in 2017, broken down by the penetration rate. In 2017, Lucky Me had a penetration rate of **** percent, followed by Surf with a penetration rate of **** percent.

The Brand Footprint ranking measures how many times a FMCG brand is bought at the point of sale, how many households bought each brand and how many times they did it within one year.
In the Philippines, the study analyzed a total of ** billion shopper decisions of ** million Filipino households, covering *** brands in the 12 months to November 2017.
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* For commercial use only

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For single users
$0 USD
Always free
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per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
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